Saturday, June 30, 2007

Why we eat popcorn at the movies

Did you know that 40% of movie theater revenue comes from the food that is sold? Also, during WWII when sugar was rationed and candy sales fell, popcorn flourished, as production levels stayed high because of the perceived health benefits. Additionally, theater vendors were using the "upsell" (Will that be a large?) well before the fast food boom.

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